Do you ever feel like you’re in a bubble all by yourself?
Other businesses have a bigger marketing budget than you do. Or maybe they’ve been around longer than you. Or maybe you just feel like marketing isn’t really your thing but, of course, you still need leads.
If you ask a garden-variety web agency what to do, they’ll run you through a “discovery” call to learn about your business. Then they’ll create a “custom strategy” just for you. But you don’t need a new and untested strategy; you need a proven system that works.
Over the last few years, almost everything has changed when it comes to local marketing. Today, you need a lot more than just a fancy logo and an old-school website. To get discovered, you need multiple lead generation sources all working for you simultaneously. In other words, you have to show up where people are searching.
Your clients are looking for you in a wide variety of places, including:
- Google Maps
- Google Business
- Facebook Business
- Angi
- Thumbtack
- Nextdoor
- Alignable
- and more…
If you’re just relying on Google to send search engine traffic to your website, you’re leaving a lot on the table.
Websites are important too, but how you use your website has changed dramatically. We’ll cover the role of your website in an upcoming lesson because without the right tools on your website the majority of your traffic will just slip through your fingers.
Right now, we’re talking about visibility and getting discovered. If you want to generate leads in today’s new economy, you have to show up where people are looking for you. We’ll get you listed everywhere you need to be. I think you’ll be shocked by how fast that fills up your calendar.
If you liked today’s lesson about getting you discovered, you’re going to love tomorrow’s lesson when I show you the next step that makes people choose you over everyone else.
If you’re too curious to wait, you can click here and get tomorrow’s lesson now. Otherwise, I’ll see you back here in your inbox tomorrow.
More soon…
Les Proctor
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