Marketing

The point of all of this is that you’re sick of slow months and tired of stressing about the inconsistency of getting customers on your calendar. What difference does it make if you’re increasing your visibility, building authority, capturing leads, and automating your lead nurturing sequences if that doesn’t translate into more clients for you. So, we make sure your … [Read more...] about Client On-Boarding: 5-minute Marketing For Local Pros – Part 5

Wouldn’t it be great if you could be educating your client, building your authority, and staying top-of-mind all at the same time without actually having to do anything? Yesterday we talked about how to get the email addresses of people likely to want to work with you but who weren’t quite ready to jump on your calendar yet. Now, that we have those email addresses we’ll … [Read more...] about Lead Nurturing: 5-minute Marketing For Local Pros – Part 4

With everything we’ve done so far, your calendar is already starting to fill up like never before. But, what about the people who click through to your site who aren’t quite ready to hop on your calendar yet?  The businesses that drive traffic to their websites but only connect with the people who are ready to buy on the first click are leaving a lot of money on the … [Read more...] about Lead Capture: 5-minute Marketing For Local Pros – Part 3

Put yourself in their shoes for a minute. You need to get somebody to help you with something so you hop over to Google for a quick search. Up pops a list of businesses. How do you decide who to call?  If you’re like me, the first thing you check for are reviews, right? How many people like this business? How recent is the last review? Are there any bad reviews? If so, how … [Read more...] about Authority: 5-minute Marketing For Local Pros – Part 2

Do you ever feel like you’re in a bubble all by yourself?  Other businesses have a bigger marketing budget than you do. Or maybe they’ve been around longer than you. Or maybe you just feel like marketing isn’t really your thing but, of course, you still need leads. If you ask a garden-variety web agency what to do, they’ll run you through a “discovery” call to learn about … [Read more...] about Visibility: 5-minute Marketing For Local Pros – Part 1